We use a collaborative approach to understand the client’s vision and business model allowing data driven analysis to determine the client’s user needs.

Data about the client’s needs, and those of the user, supports us in identifying and priorities requirements.

The evidence we look for and use contains:

• Existing transaction volumes – whether visits to online legacy systems or offline/paper transactions
• Operational priorities – such as a channel-shift to digital or self-serve transactions
• Assessment of existing products – both the client’s, and their competitor's