Working in an agile manner allows us to deliver solutions incrementally. This in turn results in testing and receiving feedback very quickly as we can access actual needs of the end user and use real life evidence as the data rather than making any assumptions.
Early stages of a project include using prototypes and mock ups. We allow real users to test any solution and then make changes. This ensures the solution evolve as we continue to make adjustments during the delivery.
By being user focused we maximise their exposure to our research and understand the service they require. We have found that once this is done it seamlessly aligns with the business needs of our clients.